CO-FOUNDED & OPERATED · REALIZED
Edufficient
An education-focused digital marketing company built around accountability and performance.
The Company
Edufficient combined data-driven media buying, analytics and education market expertise to help institutions improve student acquisition.
The Opportunity
Colleges and universities needed clearer insight into marketing performance, compliance and return on acquisition spending.
Our Role
Tom Ferrara co-founded Edufficient and served as CEO, according to PX’s acquisition announcement.
Where We Contributed
- Company leadership
- Education marketing strategy
- Customer acquisition and measurement
The Outcome
Acquired by PX in 2022
Source: PX acquisition announcement ↗
WHAT THE EXPERIENCE REINFORCED