MARKETING SERVICES

Marketing Services

23+ Years of Digital Advertising, Direct Response & Performance Marketing Experience

Discuss a Marketing Opportunity Explore Our Experience

Growth is the objective. Measurable performance is how we evaluate it.

Decades of Digital Advertising Experience. Focused on Measurable Results.

For more than 23 years, the team behind New Enterprise Partners has been building, operating and scaling businesses at the intersection of digital advertising, direct response marketing, lead generation and advertising technology.

Today, we selectively provide marketing consulting and direct response advertising services to companies and brands where our experience, relationships and performance-focused approach can create meaningful value.

23+Years Digital Advertising Experience

MultipleAdvertising & AdTech Companies Built

PerformanceLeads · Clicks · Calls · Customers

Operator-LedStrategy + Execution

OPERATING EXPERIENCE

Built From 23+ Years in Digital Advertising & Direct Response

Digital advertising has changed dramatically over the past two decades.

Search advertising emerged. Social media became a major acquisition channel. Mobile changed consumer behavior. Lead-generation platforms matured. Call-based marketing expanded. Programmatic advertising transformed media buying. Attribution became increasingly sophisticated. Privacy requirements evolved. Artificial intelligence is now changing campaign creation, targeting, optimization and conversion.

We have operated through these changes rather than simply observed them. Our background includes experience in:

Digital advertising
Direct response advertising
Performance marketing
Lead generation and cost-per-lead programs
Cost-per-click programs
Pay-per-call marketing
Customer acquisition
AdTech and marketing technology
Publisher networks and advertiser acquisition
Conversion optimization and landing-page development
Media buying and search marketing
Funnel development
Analytics, attribution and call tracking
Lead distribution and qualification
Partnership marketing and affiliate relationships
Campaign economics and ROI

That operating experience shapes how we approach every engagement. Marketing is evaluated by whether the economics work.

THE OPERATOR VIEW

Marketing With an Operator's Perspective

New Enterprise Partners approaches marketing from the perspective of entrepreneurs, founders, investors and operators.

We ask the questions a business owner or CEO ultimately has to answer:

What are we spending and what are we generating?
What is a customer worth?
What does an incremental lead, click, call or customer actually cost?
Can we scale the campaign profitably?
Where are we losing prospects in the funnel?
Which channels produce real business rather than vanity metrics?
Can technology, data or automation improve the economics?
What happens if we double the budget?

Traffic, engagement and brand matter. For direct-response campaigns, those measures ultimately need to contribute to an economically sustainable result.

SELECTIVE ENGAGEMENTS

Two Ways We Work With Select Companies

Our role depends on the opportunity and where our experience can create meaningful value.

01 / CONSULTING

Marketing & Growth Consulting

Strategic, advisory or hands-on work to improve customer acquisition, marketing performance and growth.

Explore

02 / EXECUTION

Direct Response Advertising

Selected performance programs built around measurable consumer actions: leads, calls, clicks and customers.

Explore

SERVICE 01

Marketing & Growth Consulting

For select businesses, we identify opportunities to improve customer acquisition, marketing performance and growth.

Digital marketing and customer acquisition strategy
Direct-response and lead-generation strategy
Marketing funnel analysis and conversion optimization
Media, channel, publisher and affiliate strategy
Partnership development
Lead economics and call-generation strategy
Landing-page strategy
Marketing technology and attribution
Analytics, reporting and advertising economics
Growth planning, competitive analysis and new-market evaluation

We can work with management teams, marketing teams, agencies, sales organizations, technology teams and outside partners. Our role may be strategic, advisory or hands-on depending on the opportunity.

A BROADER DIAGNOSIS

Sometimes the Answer Is Not More Advertising

An operator considers the entire acquisition system.

One advantage of approaching marketing as an operator rather than solely as a media buyer is that we are not required to conclude that every company simply needs to spend more money on advertising.

Poor conversion or weak messaging
Ineffective landing pages
Improper lead routing or slow response time
Inadequate sales follow-up
Poor geographic targeting or qualification
Incorrect pricing or the wrong offer
Attribution problems
Weak retention or poor unit economics

Increasing media spend before solving those problems can simply make a company lose money faster.

We look at the entire acquisition system.

SERVICE 02

Direct Response Advertising

For selected companies and brands, New Enterprise Partners may participate directly in performance and direct-response advertising campaigns.

These programs are designed around measurable consumer actions.

Leads

Consumers submitting information indicating interest in a product or service.

Calls

Qualified inbound telephone calls from consumers actively looking for a provider, product or service.

Clicks

High-intent traffic delivered to an advertiser, marketplace, landing page or offer.

Customers

Completed transactions, enrolled customers or another defined conversion event where appropriate.

The specific model depends on the business. What remains consistent is our emphasis on measurable performance and economic accountability.

THE ACQUISITION PATH

Leads. Clicks. Calls. Customers.

Direct response advertising should make it possible to understand what happens after the advertising appears.

Impressions
Clicks
Leads
Calls / Appointments
Sales
Revenue

Not every campaign uses every stage. The closer measurement gets to the actual economic outcome, the more useful the data becomes. Inexpensive leads are not necessarily successful if they never become customers. More expensive leads may be substantially more valuable if they have greater intent and convert better. That is why we look beyond top-line advertising statistics.

ROI-Focused Performance Marketing

Our approach begins with the economics. Depending on available data, we may evaluate:

Cost per click, lead, qualified lead, call and qualified call
Cost per appointment and acquisition
Conversion and contact rates
Lead-to-sale and call-to-sale rates
Average transaction value and customer lifetime value
Revenue per lead and call
Return on advertising spend and gross-margin contribution
Geographic, publisher and channel performance

The objective is to determine which combination produces the strongest overall business result.

CONSUMER JOURNEY

Lead Generation

Lead generation has been a significant part of our digital advertising experience.

An effective program requires more than creating a form and buying traffic. It follows the complete consumer journey:

Identify consumer intent
Develop the advertising message
Create an effective offer
Build a high-converting landing experience
Collect appropriate information and consent
Validate the inquiry
Match the consumer with the appropriate provider
Route the lead efficiently
Measure downstream performance
Improve acquisition with conversion data

Small improvements at multiple stages can have a significant cumulative effect on acquisition economics.

Call Generation

For many service businesses, a telephone call remains one of the highest-intent actions a prospective customer can take. Consumers may call to ask questions, obtain an estimate, schedule service, confirm eligibility or discuss a complicated purchase.

Campaign-specific phone numbers and call tracking
Call duration and qualification criteria
Geographic and advertiser routing
Scheduling rules
Source attribution and campaign-level performance analysis

The objective is to generate the right calls for the right advertiser at sustainable economics.

Click-Based Performance Advertising

For marketplaces, directories, content businesses and selected advertiser relationships, a qualified click may be the appropriate conversion event.

CPC models and sponsored listings
High-intent traffic programs
Advertiser marketplaces and comparison experiences
Directory monetization and contextual advertising
Provider matching, geographic search traffic and category-specific funnels

A click has value only when the advertiser has a reasonable opportunity to convert that visitor into business.

IMPROVE THE SYSTEM

Conversion & Funnel Optimization

Every transition in the acquisition path represents an opportunity for improvement.

Advertisement
Landing Page
Engagement
Form / Call
Qualification
Provider
Sale

Headline, messaging and value proposition
Calls to action, form length and multi-step forms
Trust signals and mobile experience
Page speed and consumer friction
Qualification questions and confirmation pages
Follow-up, lead routing and response time
Call handling and retargeting

A meaningful improvement in conversion can sometimes create more value than an equivalent reduction in media cost.

Marketing Technology & AdTech

Our experience extends beyond campaigns into the infrastructure behind performance advertising. Having created and operated AdTech and advertising businesses provides perspective on both the advertiser and publisher sides.

Lead marketplaces and provider directories
Advertising marketplaces, affiliate platforms and publisher networks
Comparison websites and pay-per-call platforms
Lead distribution and consumer matching systems
Lead routing, advertiser and geographic matching
Ping/post systems, duplicate detection and lead validation
Budget management and campaign management
Publisher attribution, advertiser reporting and call tracking
Revenue-share, pricing models and marketplace economics

WHERE EXPERIENCE APPLIES

Selected Industry Experience

New Enterprise Partners' broader experience spans numerous industries and business models. Direct-response experience is especially relevant where acquisition can be measured and optimized.

Education

Education has been one of our most significant areas of experience.

Colleges and universities
Online education
Career schools and vocational education
Professional training, credential and continuing education programs
Education marketplaces and technology
Student recruitment

Education marketing often involves a longer decision process. The progression from inquiry to contact, application, enrollment and start changes how performance should be measured.

Home Services

Consumers frequently have a specific project and strong intent. The challenge is matching demand with the right provider by service, geography, timing and availability.

Kitchen remodeling and cabinets
Windows, doors and roofing
HVAC, electrical and plumbing
Bathrooms, flooring and landscaping
Solar and pest control
Home improvement and local professional services

Leads · Calls · Appointments · Customers

Career, Employment & HR

These markets often connect content, search behavior, consumer data, assessment and matching technology.

Career services and assessment
Job marketplaces and recruiting
Resume services and professional development
Training, HR technology and workforce services

Insurance

Consumers compare options, and providers can measure the economic value of inquiries.

Auto, home, health and life insurance
Supplemental products
Insurance marketplaces
Consumer comparison tools

Campaigns must follow applicable licensing, advertising, consent and regulatory requirements.

Financial & Consumer Services

These categories may require greater trust, education and consideration before conversion.

Financial services and alternative investments
Consumer financial products
Professional services
Service contracts and warranty products
High-value consumer transactions

SaaS, Technology & AdTech

The appropriate conversion event changes with the sales model.

Demo requests and free trials
Consultations and account creation
Content engagement
Outbound sales and channel partnerships
Enterprise sales development

Performance still matters. The appropriate conversion event simply changes.

Data Before Opinions

Digital marketing produces enormous amounts of data. The challenge is determining which data actually matters.

Which channels produce the strongest customers?
Which locations, messages and consumer segments perform best?
Which publishers generate quality?
Which campaigns scale and where does the funnel lose consumers?
What happens after a lead is generated?
How quickly should an advertiser respond?
Are higher-priced leads actually more profitable?
Which campaigns deserve more budget, and which should stop?

Marketing becomes substantially more powerful when these questions can be answered with data instead of assumptions.

Strategy Plus Execution

New Enterprise Partners' broader philosophy is that growth requires more than advice. We believe in strategy and execution.

Identify the opportunity and develop the acquisition model
Establish the economics and build the funnel
Source traffic and identify publishers
Develop advertiser relationships
Improve conversion and select technology
Establish reporting and launch campaigns
Analyze results and scale what works

We can function as advisors when advice is what's needed. When appropriate, we can also help execute.

Who We Work With

Our marketing services are offered selectively. Strong-fit companies may have:

A proven product or service and attractive customer economics
A substantial addressable market
An existing marketing program that needs improvement
A desire to build a performance-marketing channel
Significant lead or call value
A scalable sales operation and established advertising budget
A marketplace or directory model
Proprietary consumer data and strong growth potential
Management committed to measurement and execution

We are particularly interested in situations where our experience can create an advantage beyond simply purchasing advertising.

SELECTIVITY

Not a Traditional Agency Relationship

We intentionally do not try to be the agency for everyone.

New Enterprise Partners works with a limited number of companies where there is opportunity, alignment, measurability and scalability. Some relationships are consulting engagements; others involve direct advertising execution. In certain situations, our broader experience in investing, partnerships, technology and company building may create opportunities beyond advertising. The structure depends on the company and the opportunity.

Explore Growth Partners Meet the Team

THE NEXT CONVERSATION

Let's Talk About Growth

Tell us what your business does, who your customer is, how you acquire customers today, what a lead, call or customer is worth, and what you want to accomplish.

If your company is looking to improve customer acquisition, develop a new direct-response channel, generate more qualified leads or calls, optimize an existing funnel, or apply performance-marketing experience to a growth opportunity, we would like to learn more. If we believe our experience can create meaningful value, we can determine the right way to work together.

Discuss a Marketing Opportunity Contact New Enterprise Partners

THE NEXT CONVERSATION

Let's Build Something That Performs.

23+ Years of Digital Advertising · Direct Response · AdTech · Lead Generation · Strategy · Execution · Results

Discuss a Marketing Opportunity