CO-FOUNDED & OPERATED · REALIZED
CUnet
A performance-based education marketing and managed services company.
The Company
CUnet helped education institutions manage lead generation, vendor relationships and student recruitment with a performance-oriented model.
The Opportunity
Education marketers needed more accountability and visibility into the inquiries and partners driving enrollment.
Our Role
Tom Ferrara co-founded CUnet and continued to lead it as CEO following its acquisition, according to Nelnet’s announcement.
Where We Contributed
- Company leadership
- Performance-based education marketing
- Partnerships and distribution
The Outcome
Acquired by Nelnet in 2006
WHAT THE EXPERIENCE REINFORCED